Cyber Ethics
AN ETHICAL EVALUATION OF WEB SITE LINKING
Quote:
“When stakeholders are not engaged, evaluation findings might be ignored, criticized, or resisted because they do not address the stakeholders’ questions or values.”
Lesson Expectation:

Review:
The evaluation cycle begins by engaging stakeholders (i.e., the persons or organizations having an investment in what will be learned from an evaluation and what will be done with the knowledge). Public health work involves partnerships; therefore, any assessment of a public health program requires considering the value systems of the partners. Stakeholders must be engaged in the inquiry to ensure that their perspectives are understood. Review:
• Articulating an evaluation’s purpose (i.e., intent) will prevent premature decision-making regarding how the evaluation should be conducted. Characteristics of the program, particularly its stage of development and context, will influence the evaluation’s purpose. Four general purposes exist for conducting evaluations in public health practice.
• Gain insight — evaluations done for this purpose provide the necessary insight to clarify how program activities should be designed to bring about expected changes.
• Change practice — evaluations done for this purpose include efforts to improve the quality, effectiveness, or efficiency of program activities.
• Assess effects — evaluations done for this purpose examine the relationship between program activities and observed consequences.
• Affect participants — evaluations done for this purpose use the processes of evaluation to affect those who participate in the inquiry. The logic and systematic reflection required of stakeholders who participate in an evaluation can be a catalyst for self-directed change. An evaluation can be initiated with the intent that the evaluation procedures themselves will generate a positive influence.
Lesson learned:
Public health programs mature and change over time; therefore, a program’s stage of development reflects its maturity. A minimum of three stages of development must be recognized: planning, implementation, and effects. During planning, program activities are untested, and the goal of evaluation is to refine plans. During implementation, program activities are being field-tested and modified; the goal of evaluation is to characterize real, as opposed to ideal, program activities and to improve operations, perhaps by revising plans. During the last stage, enough time has passed for the program’s effects to emerge; the goal of evaluation is to identify and account for both intended and unintended effects.
Integrative Question:
1. What is the ethical evaluation?
2. What are the harmful effects of ethical evaluation of web site linking?
3. How to combat web site?
4. What are the laws implemented to prevent evaluation?
5. Define ethical evaluation of web site linking?